ROBGO.ORG

July 29, 2010

There’s a cool new service I heard about recently called TurningArt.

In a nutshell, it’s “Netflix for art with the option to buy”

As a consumer, I love the idea, and like this segment of the art market in general. When I got married, my sister gave me a gift certificate for $888 for Wentworth Gallery.  It was more money that I ever spent for art, so I was excited about all the pieces I was going to be able to buy.

To my dismay, I went to the store and found that I could afford all of 5 pieces.  It was then that I realized that there is a huge bgap between cheap, commodity art.com prints and stuff at galleries like Wentworth (or even more expensive than that).  There is no art for the “Banana Republic” market segment. 

On top of this, I have also realized that consumers like me have very little confidence buying art.  You don’t want something that everyone else has, but at the same time, I need some social re-enforcement to buy something unique.  That’s why I think 20×200 is interesting in the social dynamic is creates between scarcity and social proof.

So I’m excited about TurningArt - it’s a cool service and I’ve always liked how big corporations can have rotating artwork in their offices.  Now I can have it in my living room!

  • Author robchogo
  • | Filed under regular

About Me

Coordinates

Recent Posts

David Biesel




 GenuineVC

Lee Hower




 AgileVC

NextView Twitter Stream

  • leehower: [blog post] The $100M Club: A New Universe of Buyers http://t.co/lFJyMJjf #in
    6 hours ago
  • robgo: Hampton Beach http://t.co/MsnhoU83
    2 days ago
  • davidbeisel: [New Blog Post:] "The Startup Offsite" http://t.co/M7pBS24H When was the last time your startup held an all-day offsite?
    5 days ago

Search

Archives