ROBGO.ORG

May 18, 2014

We have always been believers in trying to be helpful to the entrepreneurial community through the content we publish on our blogs. But we find that these only go so deep, and at times, certain practical topics warrant more attention.

This is why we are going to start publishing a series of “Growth Guides” over the next 6-12 months. The point of these are to:

  • Take on topics that we often here as questions that are held specifically for early-stage companies in their first 12-24 months of life
  • Offer more practical insight than what one could gather through blogs or Quora and bring in both our perspectives and those of other experts in the field.
  • Present information that is actually useful to founders and their teams.  So in addition to some theory or broad commentary, these will include actual hacks and other tips and playbooks that are immediately actionable for a founder or an early team member.

We launched our first one of these around content marketing for startups.  It’s a form of marketing that we often hear a lot of questions about and can be effective for early stage companies.  But it’s also a form of marketing that is very noisy, so we tried to cut through the noise and present something that is practical but has sufficient depth. It also helps that Jay, our Director of Platform and Community led content marketing efforts at HubSpot prior to joining.

Looking forward, we are going to be publishing more of these, and I’d like ideas for common topics that early stage founders and team members care about.  It can be anything from mission critical stuff, or even more mundane stuff that takes up time and makes you think “why hasn’t anyone just figured out the answer and told all of us founders?”  Here are a couple ideas that we’ve been throwing around, but I’d love to hear from you what we should include!

Current possible topics are:

  • Hiring your first five engineers
  • Product management before product-market-fit
  • Seed stage board decks and board management
  • Interviewing and reference checking
  • Tools, providers, and services. All the stuff you will need after raising your seed round, but don’t really want to research
  • How to incorporate user feedback into product decisions
  • Performance marketing tests that you should do before PMF

Others or more broad suggestions? All thought are welcome. And again, check out our first Growth Guide on how Content Marketing can be used for startups.

  • rickd423

    I don’t think a buzz word has been created for this, but developing your “splash” marketing campaign. Bonobons did it with trunk shows. Dropbox did it with a video. Mint did it with content/blogs. Twitter did it with SXSW.

    • robchogo

      Interesting. Yeah, maybe just “splash marketing” or “Announcing your product” and provide a playbook for the first 30-45 days post launch. something like that.

  • http://www.mootus.com/ Adam Ziegler

    A couple ideas:

    Early Stage Media – mainstream v. industry-specific v. startup/VC-oriented; what to focus on, what helps/hurts, when to make it a priority

    Advisory Boards – when they matter; how to build them; how to use them; equity/agreements; when to part ways with an advisor

    • robchogo

      awesome. Thanks!

About Me

Coordinates

Subscribe

Recent Posts

NextView Twitter Stream

51015
  • Rob Go
     - 4 hours ago
    RT @levie: Valley investor confidence is correlated to basically nothing. Uber, Airbnb, Pinterest, WhatsApp founded in 08-09. http://t.co/8…
  • Rob Go
     - 10 hours ago
    Had a great time meeting with students at BC. Smart founders, and great ideas right on the edge of emerging trends cc @BostonCollegeVC
  • Rob Go
     - 10 hours ago
    RT @TheFullRatchet: Check out my interview with @robgo on VC Portfolio Strategy: http://t.co/ihN21dRegt #VentureCapital #AngelInvest #Sta
  • David Beisel
     - 10 hours ago
    .@KyleAlspach profiles @dunwello's official launch: "Ratings... Insights You Can't Get from LinkedIn or Yelp" http://t.co/6W5Jb4JFsY
  • Rob Go
     - 15 hours ago
    @gallaugher looking forward to hanging out on campus!

Search